WebEngage

WebEngage is a cloud-based multichannel predictive marketing automation suite. The solution enables brands to perform user segmentation…

webengage.com

WebEngage is a cloud-based multichannel predictive marketing automation suite. The solution enables brands to perform user segmentation, customer communication, deep data personalisation, and cross-channel engagement. The solution also offers tools for collecting feedback and getting customer insights through survey tools. At the core of WebEngage is its "targeting engine" which can be used to identify visitor segments (based on parameters like referring site, geolocation, cookies etc). WebEngage launched "Journey Designer" in June 2016 which enables customers to create user journeys so that brands can target customers based on the action user performs and also through the most effective channel. Have 1000+ websites in over 30 countries as customers. Clients include Flipkart, Snapdeal, eBay, Jabong, Myntra, Homeshop18, Yatra, and MakeMyTrip. Plans to build a product to help improve customer engagement in mobile apps. The solution is offered free of cost to businesses with less than 10,000 MAUs (Monthly Active Users). In Feb '16, Capillary Technologies acquired a minority stake in WebEngage.

SECTOR

SaaS

TAGS

Enterprise Software, Marketing Automation, Personalization, SaaS, IT/ITES

AREA

Mumbai(approximate)

FOUNDED

2011

TEAM SIZE

101-250

TOTAL FUNDING

$6.1M

FOUNDERS

• Ankit Utreja
• Avlesh Singh

We know WebEngage is based in Mumbai, but no public street address was found — its pin on the map is indicative only. Know the address?