POPxo

POPxo, rebranded from estylister.com, is an online community for women that deals in multiple categories including fashion, lifestyle, food, beauty, work, weddings, and more. Users can also contribute to the platform on related topics. Content is offered in multiple languages like English, Marathi, Telugu, Bangla, and Tamil. The company also ties up with brands like Tanishq, Lakme, and Whisper, Swarovski for customized content, media campaigns, and more. Additionally, it has launched Plixxo which is an influencer marketing platform that as of 2018, has over 23,000 influencers and is functional in more than 100 cities across India. The company claims that around 80% of POPxo users are females in the age range of 18-35, and over 70% of traffic comes from outside the top 5 cities in India.

SECTOR

D2C

TAGS

Media & Entertainment / Publishing, Startup

TEAM SIZE

51-200

We know POPxo is based in Delhi NCR, but no public street address was found — its pin on the map is indicative only. Know the address?